Trap Ease America Case Study

Published: 2021-06-21 23:44:14
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Category: Time, Women, China

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Feasible Alternatives:
1. Research less expensive materials for the trap and possibly importing from China: Carbon fiber reinforced polymer is strong enough a raw material for manufacturing tarps. It is 5 times cheaper than existing material. Importing from China would make it 7 times cheaper.
2. Expand inventory and create a trap for rats as well: The most common mouse that creates menace in the houses is Deer mouse and Grey House mouse. A mouse can litter as much as 5 to 6 pups and can litter up to 8 times a year . One female mouse can litter from 25 to 30 pups a year. Their length can range from 2 ½ inches to 4 inches. A population increase of mouse is a threat. The existing mouse trap which is 6 inches long is good enough to cater to capture the mouse.
Two breeds of rats, namely Roof rats and Norway rats assail houses and buildings. Their sizes can vary from 7 inches to 10 inches. Roof rats are a menace in the east and the west coast. Norway rats, which are also known as common rat, barn rat, sewer rat, brown rat, gray rat and water rat are common in the Midwest. A rat can litter 6 to 12 pups a time and can litter 7 times a year . A female rat can litter from 42 to 84 pups a year. A population increase of rats is a bigger threat than that of a mouse. A 12 inch rat trap is the answer to this menace.
3. Look into selling food products that attract mice. Preserve food longer, increase sales: Mice can eat anything a man eats. Whereas, a rat prefers to eat grains, fish and meat . A mix of greens with meat/fish can be made and marketed as ‘Rodent Food’ with an artificial food smell on it. As the mouse/rats are color blind, they can be attracted towards the rodent food and can be captured. Traps can be marketed for reuse and rodent food can be sold for one time usage.
QUICK COURSE - Mice & Rats. (2014). Retrieved from

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