Consumer behavior towards products or services, including the 4 P’s of marketing strategy can be positive or negative, as they bring happiness or unhappiness, which can last for a short or a long period. With a bad marketing strategy the consumers behavior can be visiting the store once in a while, smaller baskets, or a combination of the two . Organizations gain popularity by dominating the market due to no competition; however, such organizations fail if they are unable to provide quality products, and affordable prices, and excellent customer service.
First of all, I was inspired by the promotion of the newly launched slim concave television that I went to the store to know more about its features. Secondly, I had not explored the historical museum nearby my house since many years due to its high priced tickets; however, they offered 50% discount last Saturday, and I did not miss the opportunity to visit the place. Lastly, I dropped the plan to visit the snow city, as my friends told their bad experiences and reviews about the snow city services. Ultimately, without good distribution, buyers would not be able to acquire goods and services when and where they need them .
Ferrell, O., & Hartline, M. (2007). Marketing Strategy (4, Illustrated ed.). Cengage Learning.
Hawkins, D. I. (2010). Consumer Behavior: Building Marketing Strategy, 11E (Sie). Tata McGraw-Hill .
Singh, V. P., Hansen, K. P., & Blattberg, R. C. (2006, October). Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter. Marketing Science, 35(5), 457-476. doi:doi10.1287/mksc.1050.0176